Performance

Performance is rarely the thing a brief asks for, and always the thing users notice. A page that hesitates loses attention; one that responds instantly earns a kind of trust before a single word is read. The business case is well documented: faster experiences convert better, hold users longer, and rank higher, because Core Web Vitals are part of how search engines now measure a page. Slow products don’t just feel worse. They cost more to run and earn less.

This site is the reference. It’s built to hit near-perfect Lighthouse scores across performance, accessibility, best practices, and SEO, and that result is checked on every commit rather than claimed once and forgotten. We bring the same discipline to client work: a performance budget set early, measured continuously, and treated as a constraint the team designs within, not a number someone scrambles to rescue at the end.

The work itself is unglamorous and effective. We profile real page loads to find what actually costs time, then trim and split bundles so the browser downloads only what it needs. We serve images and assets in the right format and size for the device, push content to the edge to cut round trips, and wire up monitoring so regressions can’t creep back in unnoticed. Most of the wins come from removing work the browser was never meant to do.